Twittering to Focus the Mind

February 11th, 2010

I was a reluctant convert to twitter, until I realised that I didn’t have to take it so seriously. Now I follow some folks for sheer entertainment, and much of my twitter activity is not strictly business.

It has occurred to me lately that twitter is improving my writing skills and helping me express myself better. When limited to 140 characters, the tendency is to resort to text speak or to use several tweets to communicate one idea. Neither solution is elegant, and neither will endear you to your followers. So every couple of days, I’m faced with the challenge of communicating a big message in a small space.

The first order of business is to decide whether it is possible to communicate the gist of the message in 140 characters. You won’t fit a book review in a tweet – certain messages are just too long to be expressed in a tweet. In these situations, write a blog post and tweet the link. Don’t be tempted to blog every little snippet – challenge yourself. Try to tell a story, describe something in detail, summarize a conversation within the confines of the allocated characters. Jot down the salient points – try to express them in a couple of sentences, and then edit them down to size. Here are a couple of other ideas to help you.

Expand your vocabulary

We’ve all heard how teenagers brains have been ruined by text speak,  poor education, and mind altering drugs. Fight the decline of the English language. Use a thesaurus. A appropriately chosen word can replace  a pedestrian collection of several words. Vow that any time you encounter a word you don’t know, that you’ll write it down and look it up in a dictionary later. Read a book in a genre you would usually avoid – I suggest raiding the classics.

Edit yourself mercilessly

Every superfluous LOL means 3 fewer characters available for your tweet. Strip out unnecessary adjectives and reorganise your sentences so that they are more concise. However much you might be tempted to cut back on punctuation, please don’t. A comma only costs a character, but it makes your tweets so much easier to read.

Fit it in 140 chars, then try for 125

If you’ve composed a masterpiece in 140 characters, others may retweet it, but by including the @<your twitter name>, they’ll have exceeded the 140 chars and your retweeted message will be truncated. Allow them the space to retweet, by aiming for 125 characters per tweet.

Conclusion

Fitting big ideas in small places won’t revolutionize your life, but it will sharpen your thought process, broaden your vocabulary, and help you in everyday conversation.

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5 Potential CMS Pitfalls

October 23rd, 2009

These days a Content Management System (CMS) is a no-brainer for most businesses. Fresh, well written content keeps your web presence current and exciting, and because you’re doing the updating it costs you nothing but your time For most of our clients, we believe that a CMS is the right solution, but there are some potential pitfalls to be aware of:

1) Aesthetics

Mos CMS systems come with a WYSIWYG editor allowing you to format and manipulate your text and images in many ways. Unfortunately, some people use this power to fill every page with bold italicised pink text on a yellow background in one inch high letters, using the MS Comic Sans font. 9 times out of 10, it is best to keep your pages understated and consistent, using different levels of headings to improve readability, and moderate use of images to brighten up long pages of text.

2) Limitations

The WYSIWYG editor has more in common with a basic word processor than a desktop publisher application. Don’t expect pixel perfect positioning, 3d text, or anything too fancy. If you have specific requirements for design/functionality, you may need to bring in your web designer to meet those needs.

3) Noblesse Obligé

A loose translation is “With power and prestige come responsibilities”. A CMS gives you the power to inflict your musings on an unsuspecting public. While it is important to update your content periodically, don’t post if you have nothing to say. Furthermore, it is very easy to add a page here and there, and slowly turn your site into a meandering unstructured mess with lots of pages but little relevant content. Spring clean regularly. Finally, never ever post after consuming alcohol!

4) Editing

Editing your own content may well end in tears. We’ve all got a couple of words that we constantly misspell, and if you created the mistake, there’s a good chance that your brain will not see it as a mistake when you re-read your content. It goes without saying that you should spell-check your work, but resist the urge to publish right away. Save a draft and ask somebody you trust to read it and parse it for grammar errors, political incorrectness and bad writing in general. Don’t forget that your online content can be a great source of material for your offline printed marketing.

5) The Content Black Hole

There is little point in coming up with great content if nobody is going to read it. Let people know when you add new content. Make use of Twitter, LinkedIn, MySpace, Facebook, discussion forums and any other resource at your disposal to promote yourself. In general people are happy to receive relevant links to useful information.

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My First 100 Tweets

May 20th, 2009

We’ve had Barrack’s first 100 days in office. Now it is time for my first 100 tweets…

For a year or more, I’d been telling anybody who was interested that I didn’t get twitter, for the usual reasons:

  • You can’t post anything useful in 140 characters
  • Nobody is interested in the minutiae of my day
  • The signal to noise ratio must be very low
  • It’s just another way for people to spam me

Ultimately, curiosity got the better of me and I signed up for an account. The initial experience was a little underwhelming. I assimilated the jargon and commands – the replies, the retweets, the direct messages. I agonised as to whether I needed to reciprocate @viagradood’s advances and follow him. I marveled as celebs tweeted in realtime while they pumiced their corns.

Eventually, I started to filter the wheat from the chaff by installing tweetdeck, a nifty little app that allows you to manage your account and concentrate on the people who are posting valuable information. I also started to monitor my own tweets for quality before submitting them. There’s no harm in the odd frivolous tweet, but ultimately you need to justify your existence to your followers.

I’ve learned a little over the last 100 tweets. I’ve made a few tentative connections. I’ve posted requests for information that have fallen on mostly deaf ears. I’ve laughed at some humourous tweets. I’ve wasted quite a bit of time. I’ve had fun. Twitter is not going to change my life, but it is another tool in my internet swiss army knife. It’s the one right next to the little doobery for descaling fish…

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