Twittering to Focus the Mind

February 11th, 2010

I was a reluctant convert to twitter, until I realised that I didn’t have to take it so seriously. Now I follow some folks for sheer entertainment, and much of my twitter activity is not strictly business.

It has occurred to me lately that twitter is improving my writing skills and helping me express myself better. When limited to 140 characters, the tendency is to resort to text speak or to use several tweets to communicate one idea. Neither solution is elegant, and neither will endear you to your followers. So every couple of days, I’m faced with the challenge of communicating a big message in a small space.

The first order of business is to decide whether it is possible to communicate the gist of the message in 140 characters. You won’t fit a book review in a tweet – certain messages are just too long to be expressed in a tweet. In these situations, write a blog post and tweet the link. Don’t be tempted to blog every little snippet – challenge yourself. Try to tell a story, describe something in detail, summarize a conversation within the confines of the allocated characters. Jot down the salient points – try to express them in a couple of sentences, and then edit them down to size. Here are a couple of other ideas to help you.

Expand your vocabulary

We’ve all heard how teenagers brains have been ruined by text speak,  poor education, and mind altering drugs. Fight the decline of the English language. Use a thesaurus. A appropriately chosen word can replace  a pedestrian collection of several words. Vow that any time you encounter a word you don’t know, that you’ll write it down and look it up in a dictionary later. Read a book in a genre you would usually avoid – I suggest raiding the classics.

Edit yourself mercilessly

Every superfluous LOL means 3 fewer characters available for your tweet. Strip out unnecessary adjectives and reorganise your sentences so that they are more concise. However much you might be tempted to cut back on punctuation, please don’t. A comma only costs a character, but it makes your tweets so much easier to read.

Fit it in 140 chars, then try for 125

If you’ve composed a masterpiece in 140 characters, others may retweet it, but by including the @<your twitter name>, they’ll have exceeded the 140 chars and your retweeted message will be truncated. Allow them the space to retweet, by aiming for 125 characters per tweet.

Conclusion

Fitting big ideas in small places won’t revolutionize your life, but it will sharpen your thought process, broaden your vocabulary, and help you in everyday conversation.

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5 Potential CMS Pitfalls

October 23rd, 2009

These days a Content Management System (CMS) is a no-brainer for most businesses. Fresh, well written content keeps your web presence current and exciting, and because you’re doing the updating it costs you nothing but your time For most of our clients, we believe that a CMS is the right solution, but there are some potential pitfalls to be aware of:

1) Aesthetics

Mos CMS systems come with a WYSIWYG editor allowing you to format and manipulate your text and images in many ways. Unfortunately, some people use this power to fill every page with bold italicised pink text on a yellow background in one inch high letters, using the MS Comic Sans font. 9 times out of 10, it is best to keep your pages understated and consistent, using different levels of headings to improve readability, and moderate use of images to brighten up long pages of text.

2) Limitations

The WYSIWYG editor has more in common with a basic word processor than a desktop publisher application. Don’t expect pixel perfect positioning, 3d text, or anything too fancy. If you have specific requirements for design/functionality, you may need to bring in your web designer to meet those needs.

3) Noblesse Obligé

A loose translation is “With power and prestige come responsibilities”. A CMS gives you the power to inflict your musings on an unsuspecting public. While it is important to update your content periodically, don’t post if you have nothing to say. Furthermore, it is very easy to add a page here and there, and slowly turn your site into a meandering unstructured mess with lots of pages but little relevant content. Spring clean regularly. Finally, never ever post after consuming alcohol!

4) Editing

Editing your own content may well end in tears. We’ve all got a couple of words that we constantly misspell, and if you created the mistake, there’s a good chance that your brain will not see it as a mistake when you re-read your content. It goes without saying that you should spell-check your work, but resist the urge to publish right away. Save a draft and ask somebody you trust to read it and parse it for grammar errors, political incorrectness and bad writing in general. Don’t forget that your online content can be a great source of material for your offline printed marketing.

5) The Content Black Hole

There is little point in coming up with great content if nobody is going to read it. Let people know when you add new content. Make use of Twitter, LinkedIn, MySpace, Facebook, discussion forums and any other resource at your disposal to promote yourself. In general people are happy to receive relevant links to useful information.

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The Case For Renting Your Website

September 29th, 2009

I own a really expensive phone. It’s beige, measures about 8″*6″*3″, and is a bog-standard house phone. It was really expensive because I rented it from my phone provider, meaning I paid them a couple of Euros every two months for years and years. When I finally got annoyed enough to call them to cancel the payments, they wanted me to return the aging beige coffee-stained abomination to them. Despite the fortune I’d paid for it over the years, they still owned it. I promised to mail it back but never did, and if the cops are reading this – I’m unrepentant. I’ve paid for that phone many times over, and it’s morally mine. Also I’ve taken it to pieces to recycle some of its components in a little electronics project I’m working on…

So phones are not a sensible candidate for the rent/lease commerce model, but the model works well for many online products. Up until recent times,  games were a physical isolated medium that you bought from your game store and played alone on your console or PC. As online gaming became established, companies like Blizzard figured out that they could charge people for a game like World of Warcraft, and then charge them again once a month for the privilege of going online to play it. Smaller game companies followed suit with smaller browser based games, that either levied a recurrent fee or allowed you to accelerate your progress by using real money to buy game credits which could be exchanged for in-game items. This is the fastest growing sector in the games market, and games like Evony have enjoyed viral growth in recent times.

Websites are changing too – literally. Back in the day, it was enough to have a website. Chances were that your website would be the only website representing your trade category in the local area. Unfortunately, those days are long gone. You need a website with good content that is constantly updated and optimised for the search engines, if you want people to visit your website and ultimately their money to you instead of your competitor.

We are frequently asked to suggest improvements for websites which were built in the last decade and never changed since. Such a website will not do you any favours. A potential customer will recognise the unmistakable hallmarks of  neglect, and return to Google, leaving the “Copyright 1997″ notice blinking folornly on a pink background, below the animated “under construction” image.

All the evidence we’ve collected suggests that a website which is maintained and promoted brings in new business, and pays for itself very quickly. Having said that, a website with all the bells and whistles can cost quite a bit. This is why we now offer our customers a pay-as-you-go plan. In essence, we agree a specification for the site with the customer, in conjunction with a maintenance and search engine optimisation plan. This arrangement means that the customer doesn’t have to worry about a large initial payment, and can rest assured that a modest monthly fee ensures that their website will be kept up to date and performing well in the search engines.

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Payback Time – Content Charges Imminent?

June 4th, 2009

It’s been coming for the last decade, but could it really be just around the corner now? I’m talking about widespread charging for content. The idea has been tried many times before and generally fizzled out for two main reasons.

  1. People are accustomed to free content on the net
  2. If you charge for content, chances are somebody else will provide similar content for free, using the advertising model to make a few bucks

So whats changed?

The economy

Wall Street subway station
epicharmus

Online advertising spends are down – most anecdotal evidence suggests that people are cutting back on all advertising.

Bandwidth and content production costs are spiralling – YouTube is losing 100’s of millions of dollars because their bandwidth cost is increasing faster than their advertising revenue. Rupert Murdoch has announced that he intends to charge for online access to the News Corporation’s collection of newspapers.

Venture capital is running dry – outfits like Twitter might have viral growth, but this growth is linked to growth in costs, and with no viable moneymaking plan, benefactor purse strings are tightening.

The Mindset

Think Flickr.Think!
*madalena-pestana* – half of me

We’ve gotten used to buying stuff online. We trust in https and SSL and reputable payment gateways. Micropayments are becoming more popular, and nobody bats an eyelid at the thought of buying  an MP3 or an iPhone app for a buck on iTunes. The easier and more secure these payments become, the more acceptable it will become to pay for content. A couple of cents for the day’s headlines, 20 cents to audition the new Coldplay album, a Euro to watch the lastest episode of desperate housewives in high resolution. The key to the new mindset is a small amount of money for an instantly accessible product/service via a secure, quick, easy mechanism.

Calm Down!

Blind Panic as God Appears
chantrybee

Of course, the majority of content on the internet will remain free, supported by the raw energy of enthusiasts and the advertising dollar. We will pay for better quality content, exclusive content, and content with some sort of value add.

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Cyberpunk – The Future of the Web

May 12th, 2009

I’ve been reading cyberpunk novels lately. For those unfamiliar with the genre, the action revolves around a virtual world which is a representation of the entire internet. Usually the world is navigated with an elaborate interface which provides the user with an immersive real-world experience. One of the more imaginative devices featured in one of the books was a procto-pod which you insert you-know-where, thereby interfacing your central nervous system with the internet.

Neptune Bar panorama Torley

This virtual world experience (with or without the procto-pod) has been touted as the future of the internet by authors and future technologists for years, even before anything we would recognise as an internet existed. So why isn’t it here yet, how close are we, and how desirable is the dream?

In real terms, we are light years away from this immersive experience. The main barriers are bandwith, computing power and the technology required to bridge the gap between the data and the avatar-isation of that data.

<TheAbyss> Risen from the Darkest Depths  > The Abyss <
Torley

In terms of the interfacing technology required to make us believe in the virtual world, we have come some way. VR headsets exist. Some say they are effective, some say they cause seasickness. We’ve almost cracked it with surround-sound technology. Thats the good news, the bad news is that nothing exists to fool our other senses yet. Smellovision has been just around the corner since the 60s, and I can’t see it arriving any time soon – the same goes for any taste-on-demand technology, and tactile feedback systems are still primitive. We have vibrating joypads and steering wheels with opposing force and vibration. You can even buy a system which modulates a fan’s speed from the speed of your virtual car to get the wind-in-your-face feeling. Ultimately these gadgets fool us slightly for a few minutes and we generally disable them once the novelty wears off.

Windows 7 is taking cues from Apple, and it does appear that we may see a renaissance in computer input interfaces, with multi-touch screens and gesture based interaction offering a potentially more elegant solution to the keyboard ( a device that was deliberately invented to slow down the typist) and the mouse.

What about the requirements for the visual system? Second Life is probably the closest we’ve gotten so far, and that feels like wading through jelly at the best of times. But even Second Life is just a small construct within the internet. Every node has to be painstakingly constructed, from a limited palette with rules and regulations. What we seek is an interface that converts the entire world wide web into a 3-d world, and we are only starting to dip our toes into more graphical representations of the web with sites like spacetime.com.

I CAN HAS SPACENAVIGATOR?
Torley

One of the biggest challenges is going to be finding a way to map the structure of the internet to a virtual geography. If we have a building representing Spiralli Business Solutions, the building might be on the corner of Web Development Street and Print Design Boulevard, but we would then need another office on Brand Merchandising Avenue, forcing our customer to traipse from one office to the other if they require multiple services from us. Now think about the number of services offered by a company like Yahoo, and this model starts to creak at the seams. We could offer virtual doors that portal us from one location to another, but that is not a feature of the real world, and would therefore be a probable source of confusion. The real world and the internet are based on two very different and perhaps even incompatible models.

Perhaps we need a new model. I’m picturing a system like papervision as the engine, with a layer between it and the web in general.  It is this layer that will make or break the system – how do we provide an abstraction of the internet that lends itself to an intuitive 3d environment?

For the moment, file the virtual world internet away with the hover car and the self cleaning house, to be revisited in a decade or so.

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